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Barnes and Noble

1969 Plymouth Road Runner #5: Detail No. 5

Current price: $22.95
1969 Plymouth Road Runner #5: Detail No. 5
1969 Plymouth Road Runner #5: Detail No. 5

Barnes and Noble

1969 Plymouth Road Runner #5: Detail No. 5

Current price: $22.95
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Size: Paperback

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The 1969 Plymouth Road Runner attempted to appeal to potential buyers with a low-cost, lightweight, and potent bare-bones package. It also added a brilliant marketing strategy of partnering with a famous studio and a popular cartoon character. The late 1960s was an interesting time in the automotive world. Muscle cars, as we now know them, were well established with all manufacturers joining the horsepower race. You could walk into the showroom for any brand from any manufacturer and find a variety of performance models. Competition being what it was, the manufacturers were looking for ways other than winning races to lure buyers into the showrooms and entice them to buy their products. Some tried to accomplish this with fancy marketing schemes and graphic paint packages and decals, and for the first time, some tried to win over buyers with price. All In Detail series books include an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included is an appendix of paint and option codes, VIN and build-tag decoders, as well as production numbers."

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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