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Barnes and Noble

76 Ways to Increase Special Event Attendance / Edition 1

Current price: $69.95
76 Ways to Increase Special Event Attendance / Edition 1
76 Ways to Increase Special Event Attendance / Edition 1

Barnes and Noble

76 Ways to Increase Special Event Attendance / Edition 1

Current price: $69.95
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Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.
  • Marketing and promoting events
  • How to increase ticket sales
  • Broadening an event's appeal
  • Market special events with new mobile applications
  • Offering transportation to increase attendance
  • Social media promotion
  • Event organization
  • Guidelines for hosting record-setting events
  • Entertainment
  • Donor attraction
  • Appreciation-themed events
  • Schedules and timing
  • Celebrity/VIP involvement
  • Pre-event coverage
  • Partnering/collaboration

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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