Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization’s reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.
Important topics covered include:
Newsworthy events
Organizational branding
Radio pitches
Collaboration
Outdoor advertising
Using well known faces
Editorials
Effective communications
Press releases and media blogs
Online press kits
Community profiles
Twitter
Special events
Marketing campaigns
Radio and TV exposure
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.