Nathan Pyle takes journalers for a creative ride through the pages of this product—each prompt comes with a mix of black lines (solid boundaries to color) and blue lines (to trace and use as a jumping off point for further imagination. The prompts move from extremely suportive towards the start of the journal (giving the journaler lots of structure so as not to intimidate them) to more free-form , the idea being that the journaler's skills will increase the more they progress. The prompts themselves are a collection of inventive and humorous trips down memory lane, helping journalers curate and draw their most prized recollections, and also to unearth memories they didn't know they had (a lie you were told as a child that you believed until recently, or the first fictional death you experienced). With a well-honed sensibility for what shares well online and what people are searching for, each of the 99 stories has been chosen because it prompts emotional resonance and will be content people will be excited to share on their social media. The prompts can also be mixed and matched to create all new narratives, the way musical notes can be lined up differently to make new tunes. Package wise, this journal is a large square, big enough to satisfy doodlers, but light enough to easily fit in a backpack or totebag. The book's jacket is a silk-screened PVC case which adds to the nostalgic feel (reminiscent of a toy); the jacket is also removeable to reveal an uncoated cover where journalers can embellish the design in their own way, making each and every journal totally customizable.