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A Business History of the Swatch Group: Rebirth Swiss Watchmaking and Globalization Luxury Industry
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Barnes and Noble
A Business History of the Swatch Group: Rebirth Swiss Watchmaking and Globalization Luxury Industry
Current price: $159.99
Barnes and Noble
A Business History of the Swatch Group: Rebirth Swiss Watchmaking and Globalization Luxury Industry
Current price: $159.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
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