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Barnes and Noble

A History of American Consumption: Threads of Meaning, Gender, and Resistance / Edition 1

Current price: $54.95
A History of American Consumption: Threads of Meaning, Gender, and Resistance / Edition 1
A History of American Consumption: Threads of Meaning, Gender, and Resistance / Edition 1

Barnes and Noble

A History of American Consumption: Threads of Meaning, Gender, and Resistance / Edition 1

Current price: $54.95
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These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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