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Barnes and Noble

A Study of Innovative Behavior High Technology Product Development Organizations

Current price: $125.00
A Study of Innovative Behavior High Technology Product Development Organizations
A Study of Innovative Behavior High Technology Product Development Organizations

Barnes and Noble

A Study of Innovative Behavior High Technology Product Development Organizations

Current price: $125.00
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Size: Hardcover

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Originally published in 1999, this volume integrates several streams of research on the antecedents of innovation to test a model of individual innovative behavior in a high technology product development organization. The sample for this research was a group of Engineers, Designers and Lab Technicians employed in an engineering department responsible for the development of high technology products. Structural equation modeling techniques and multiple linear regression were used to evaluate the research.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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