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Barnes and Noble

Action Control: From Cognition to Behavior

Current price: $139.99
Action Control: From Cognition to Behavior
Action Control: From Cognition to Behavior

Barnes and Noble

Action Control: From Cognition to Behavior

Current price: $139.99
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"It is not thought as such that can move anything, but thought which is for the sake of something and is practical." This discerning insight, which dates back more than 2000years to Aristotle, seems to have been ignored by most psycholo­ gists. For more than 40years theories of human action have assumed that cogni­ tion and action are merely two sides of the same coin. Approaches as different as S-O-R behaviorism,social learning theory, consistency theories,and expectancy­ value theories of motivation and decision making have one thing in common: they all assume that "thought (or any other type of cognition) can move any­ thing," that there is a direct path from cognition to behavior. In recent years, we have become more and more aware of the complexities in­ volved in the relationship between cognition and behavior. People do not always do what they intend to do. Aside from several nonpsychological factors capable of reducing cognition-behavior consistency, there seems to be a set of complex psychological mechanisms which intervene between action-related cognitions, such as beliefs, expectancies, values, and intentions,and the enactment of the be­ havior suggested by those cognitions. In our recent research we have focused on volitional mechanismus which presumably enhance cognition-behavior consistency by supporting the main­ tenance of activated intentions and prevent them from being pushed aside by competing action tendencies.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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