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Barnes and Noble

Ad Nauseam: How Advertising and Public Relations Changed Everything

Current price: $16.95
Ad Nauseam: How Advertising and Public Relations Changed Everything
Ad Nauseam: How Advertising and Public Relations Changed Everything

Barnes and Noble

Ad Nauseam: How Advertising and Public Relations Changed Everything

Current price: $16.95
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Size: Paperback

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The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence. Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other "invisible" means of persuasion. He explores the history of advertising and public relations, and focuses on how: - advertisers employ deceptive and manipulative techniques - media campaigns have become a tool of corporate social engineering - propaganda works across the spectrum of media, from print to the Internet reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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