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Barnes and Noble

Aesthetics in Marketing

Current price: $70.00
Aesthetics in Marketing
Aesthetics in Marketing

Barnes and Noble

Aesthetics in Marketing

Current price: $70.00
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Aesthetic design is pervasive in the marketplace, where it influences consumer behavior, endows products with value, and differentiates between brands. In fact, research suggests that aesthetic appeal drives sales across most product categories. The time is ripe for taking stock of the state of research in this domain. Aesthetics in Marketing begins with a characterization of this domain of research and then organizes extant literature in two ways: First, it provides an overview of aesthetics principles, outcomes stemming from these principles, and contexts in which these principles operate. Second, it zooms in on the principle of ambiguity in specific to provide a detailed discussion of ambiguous versus accessible aesthetic elements. The author also provides directions for future research.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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