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Barnes and Noble

Agribusiness Innovation and Contextual Evolution, Volume I: Strategic, Managerial Marketing Advancements

Current price: $169.99
Agribusiness Innovation and Contextual Evolution, Volume I: Strategic, Managerial Marketing Advancements
Agribusiness Innovation and Contextual Evolution, Volume I: Strategic, Managerial Marketing Advancements

Barnes and Noble

Agribusiness Innovation and Contextual Evolution, Volume I: Strategic, Managerial Marketing Advancements

Current price: $169.99
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Size: Hardcover

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Reflecting on these changes and providing a deep dive into this sector, this two-volume scientific works’ collection defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces. Volume I explores the strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the organisational and immediate industry practices and sectoral forces. Topics covered include circular business models, CSR communication practices, digital marketing, organisational sustainability and contemporary farming systems, to name a few..

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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