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Barnes and Noble

AI Driven: Staying Alive the Age of Digital Darwinism

Current price: $29.99
AI Driven: Staying Alive the Age of Digital Darwinism
AI Driven: Staying Alive the Age of Digital Darwinism

Barnes and Noble

AI Driven: Staying Alive the Age of Digital Darwinism

Current price: $29.99
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Size: Hardcover

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Through five real-world case studies, Ruzicka and Shilo demystify AI in clear prose tailored to executives overseeing complex organizations. The examples range from adding predictive analytics to real-time structured data streams to probabilistic engineering on top of unstructured data to the correct use of generative AI on an enterprise-scale. While underscoring AI’s competitive imperative, the authors detail proven methodologies to assess organizational readiness, drive cross-functional execution, and balance innovation velocity with economic viability. Far from an abstract technology treatise, equips business and IT leaders alike with the practical wisdom to spearhead an AI paradigm shift. The fundamental capabilities covered include future-proofing architecture to enable algorithmic business models, launching minimum viable predictions to validate AI value quickly, and leveraging engineering best practices to accelerate AI adoption enterprise-wide. While debunking the myth that AI is magic, Ruzicka and Shilo document how deliberate vision, relentless experimentation and technical recalibration can transform enterprises into category-killing disruptors rather than victims. Master the new digital playbook or accept irrelevance. For executives struggling to translate AI’s promise into practice, provides the blueprint. Harness its competitive power before your organization goes extinct.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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