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Amerikanische Herausforderungen: Deutsche Großunternehmen in den USA nach dem Zweiten Weltkrieg
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Barnes and Noble
Amerikanische Herausforderungen: Deutsche Großunternehmen in den USA nach dem Zweiten Weltkrieg
Current price: $98.25
Barnes and Noble
Amerikanische Herausforderungen: Deutsche Großunternehmen in den USA nach dem Zweiten Weltkrieg
Current price: $98.25
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Die Studie untersucht deutsche Großunternehmen in den USA von 1945 bis in die 1980er Jahre mit dem Fokus auf den Kommunikationsstrategien. Anhand von vier Fallstudien geht die Autorin der Frage nach, wie deutsche Global Player als ehemalige Kriegsgegner und vor dem Hintergrund der Enteignungen ihr Geschäft und eine Corporate Reputation aufbauten.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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