This red mini is ready to party, from its directional pleats and cascading ruffle frame to the playful cowl neckline, while the sunburst pleat detail ensures an unforgettable exit. This red mini is ready to party, from its directional pleats and cascading ruffle frame to the playful cowl neckline, while the sunburst pleat detail ensures an unforgettable exit. Created in New York City, AMUR is a clothing collection whose core values are woven into their very name, standing for: A Mindful Use of Resources. This brand believes great style does not have to come at the expense of our environment, and use sustainably sourced materials in the creation of their cool, contemporary and confident silhouettes.