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An Introduction to Social Media Marketing / Edition 1
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Barnes and Noble
An Introduction to Social Media Marketing / Edition 1
Current price: $77.99
Barnes and Noble
An Introduction to Social Media Marketing / Edition 1
Current price: $77.99
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Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.
- Social networking
- Consumer reviews
- Social service and support
- Real-time social media marketing
- Blogging
- Viral marketing and influencers
- Advertising on social media
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