Bringing together the expertise of rhetoricians in English and communication as well as media studies scholars, delves into the rhetorical and discursive practices of participants in controversies over the use of nonhuman animals for meat, entertainment, fur, and vivisection. Both sides of the debate are carefully analyzed, as the contributors examine how stakeholders persuade or fail to persuade audiences about the ethics of animal rights or the value of using animals. The essays in this volume cover a wide range of topics, such as the campaigns waged by People for the Ethical Treatment of Animals (including the sexy vegetarian and nude campaigns), greyhound activists, the Corolla Wild Horse Fund, food manufacturers, and the biomedical research industry, as well as communication across the human-nonhuman animal boundary and the failure of the animal rights movement to protest research into genetically modifying living beings. ' insightful analysis of the animal rights movement will appeal to communication scholars, as well as those interested in social change.