When theatrical/makeup bands like and first appeared on the scene in the early '70s, quite a few journalists wrote them off as having to hide behind a gimmick, claiming that their material wasn't strong enough to stand on its own. Decades later, it's pretty obvious that these scribes didn't know what the heck they were talking about, as those two highly influential artists are still rocking. That said, however, it's hard not to have that same thought pop into your head whenever another new theatrical band appears on the scene, such as , who have made a career out of elaborate costumes and ghoulish masks. On their fifth studio effort overall, 2010's , the group is back with an album of tunes that seems to be based equally in vintage '80s metal and 's brand of electro metal. Case in point, (a tune co-written with former guitarist ), which sounds like a power ballad straight out of the 1980s, while such tracks as sound like direct descendants of . But something that any longtime fan of headbanging music will detect, have a penchant for coming up with tunes that sound just too darn similar to past compositions by other renowned acts, namely the title track that sounds very much like by which sounds akin to ' Also, it's a bit hard to get past such goofball lyrics as "Babez for breakfast, bitches for brunch" (on the title track), and the group's repeated paeans to the glory of rock and metal ( etc.) -- but you've got to appreciate a song title like If you're all about the "shock" in shock rock, then may do the trick. If you're looking for more of the "rock" in the equation, be prepared to look elsewhere. ~ Greg Prato