Sales refer to the activities related to the promotion and selling of goods and services. Persuasion is a key aspect of selling. Sales form a separate department in a corporate structure, which employs specialist operatives such as sales representatives, who are responsible for building a business through sales. They sell retail goods, services and products to customers. At the center of sales success is the ability to collect and provide information such that clients are persuaded to do business with the organization. Therefore, good and effective communication skills are crucial to become a sales representative. Finding sales leads through client referrals and business directories, and visiting clients in the field are some of their core responsibilities. This book provides a comprehensive guide on how to become a successful sales representative. It attempts to understand the multiple techniques and strategies of sales and how such concepts have practical applications. Those with an interest in sales will find this book full of crucial and unexplored concepts.