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Barnes and Noble

Behavioral and Cognitive Neuroscience

Current price: $145.00
Behavioral and Cognitive Neuroscience
Behavioral and Cognitive Neuroscience

Barnes and Noble

Behavioral and Cognitive Neuroscience

Current price: $145.00
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Neuroscience is a multidisciplinary branch of biology that is concerned with the scientific study of the nervous system. It integrates principles of molecular biology, anatomy, developmental biology, cytology, physiology, etc. to develop an understanding of neurons and neural circuits. At the cognitive level, the understanding of psychological functions and their production by neural circuitry is addressed from the branch of cognitive neuroscience. Neuroimaging techniques like PET, SPECT, fMRI scans etc., human genetic analysis and electrophysiology are combined with advanced sophisticated experimental techniques to provide insights into human cognition and emotion. The complex questions pertaining to the interactions of the brain with its environment are dealt through an integration with social and behavioral sciences. The developmental, physiological and genetic mechanisms of behavior are studied in behavioral neuroscience. Research in behavioral neuroscience investigates changes relative to increase or decrease of neural function and enhanced neural activity. This can be measured using electroencephalography, fMRI, PET, various optical techniques, etc. This book covers in detail some existing theories and innovative concepts revolving around behavioral and cognitive neuroscience. It presents these complex subjects in the most comprehensible language. Researchers and students in these fields will be assisted by this book.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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