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Behind The Wheel At Chrysler: The Iacocca Legacy
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Barnes and Noble
Behind The Wheel At Chrysler: The Iacocca Legacy
Current price: $29.99
Barnes and Noble
Behind The Wheel At Chrysler: The Iacocca Legacy
Current price: $29.99
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A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
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