Being Ethnographic
is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society.The third edition of
highlights the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.This fully updated third edition includes:
• Discussions on technology and multimodality as hands-on tools for the field
• Helpful insights into making thoughtful choices around a research design
• Aid in engaging ethically and effectively within the field
• Lasting tips for finalising and conducting research
Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else's shoes.