Belly Dance Business 101 is ideal for performers who have already studied belly dance and feel confident in their ability to excel at gigs, but just need help in getting to that next level which is becoming a paid professional. In the book, Helen stresses the importance of handling yourself as a business and continually references back to general business practices when conducting yourself as a paid performer. This book covers subjects like branding, online presence, pricing, correspondence, professionalism, etiquette, and much more. While Belly Dance Business 101 is primarily written for those with an interest in belly dance, performers of all kinds can gain valuable knowledge from this book. Having also immersed herself in the performance industry as a singer, Helen draws parallels between the different fields within the entertainment business, and her formula for this guide is influenced by her industry experiences as a whole.