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Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
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Barnes and Noble
Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
Current price: $77.00
Barnes and Noble
Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
Current price: $77.00
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Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: • The gift pyramid model for developing the culture of giving that leads to big gifts • Overcoming fears of sponsorship and embracing cause-related marketing • Pitching the appropriate charitable gift • Confronting common fears of requesting major gifts • The pros and cons of membership programs