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Barnes and Noble

Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

Current price: $77.00
Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

Barnes and Noble

Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

Current price: $77.00
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Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: • The gift pyramid model for developing the culture of giving that leads to big gifts • Overcoming fears of sponsorship and embracing cause-related marketing • Pitching the appropriate charitable gift • Confronting common fears of requesting major gifts • The pros and cons of membership programs

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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