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Barnes and Noble

Beyond Discovery: Moving Academic Research to the Market

Current price: $34.99
Beyond Discovery: Moving Academic Research to the Market
Beyond Discovery: Moving Academic Research to the Market

Barnes and Noble

Beyond Discovery: Moving Academic Research to the Market

Current price: $34.99
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Size: Paperback

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Academic discoveries account for some of the most successful products in the marketplace, from pharmaceutical blockbusters like Lyrica® to household names like Gatorade™. Yet few researchers understand the process of technology transfer or the various pathways for commercialization available to them.
Beyond Discovery
is the ultimate guide for researchers interested in moving their inventions from the laboratory to the marketplace. Focusing particularly on scientists and engineers, this volume demystifies the process of commercialization by offering clarity on key complex topics, including technology transfer, intellectual property, and the uneven landscape for inventors of different genders and ethnicities. The authors describe how academics must adapt their thinking and provide numerous best practices for advancing through this unfamiliar and demanding terrain, with profiles of current scientists and engineers to illustrate how academic inventions have translated to commercial success.
also offers realistic recommendations to academic institutions for engaging their researchers in the commercialization enterprise.
Comprehensive and pragmatic,
illustrates how commercialization can deepen the impact of academic research and offers seasoned advice for each step in the technology transfer process.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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