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Barnes and Noble

Beyond Mobile: People, Communications and Marketing a Mobilized World

Current price: $54.99
Beyond Mobile: People, Communications and Marketing a Mobilized World
Beyond Mobile: People, Communications and Marketing a Mobilized World

Barnes and Noble

Beyond Mobile: People, Communications and Marketing a Mobilized World

Current price: $54.99
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Size: Hardcover

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The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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