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Barnes and Noble

Bias in Science and Communication: A Field Guide

Current price: $50.00
Bias in Science and Communication: A Field Guide
Bias in Science and Communication: A Field Guide

Barnes and Noble

Bias in Science and Communication: A Field Guide

Current price: $50.00
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Bias is a natural outcome of our thinking patterns. The nature of our cognitive processes leads to inherent limitations, resulting in predictable biases in both our own judgements and the interpretation of our communications by the public, by policymakers and even other scientists. This book will introduce the concept of biases arising from cognitive limitations and tendencies with a focus of the implications of this for scientists in particular. It begins with an initial quiz designed to demonstrate key biases – allowing readers to look back at the responses that they provided prior to reading about specific biases and thus see, without the impact of hindsight bias, whether they were susceptible to the effects.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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