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Barnes and Noble

Big in Asia: 25 Strategies for Business Success / Edition 2

Current price: $54.99
Big in Asia: 25 Strategies for Business Success / Edition 2
Big in Asia: 25 Strategies for Business Success / Edition 2

Barnes and Noble

Big in Asia: 25 Strategies for Business Success / Edition 2

Current price: $54.99
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Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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