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Barnes and Noble

Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of Last Twenty-five Years

Current price: $14.99
Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of Last Twenty-five Years
Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of Last Twenty-five Years

Barnes and Noble

Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of Last Twenty-five Years

Current price: $14.99
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Size: Audiobook

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In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.” There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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