Brains Inspiring Businesses is a book whose central function is to make using the new understandings about human behaviour in organizations that are coming from the modern brain sciences (and not psychology) more accessible to leaders.
The fourteen contributors have all been dedicated to learning about how the brain works. Over the last 10 years they have taken that knowledge out into their individual and corporate consulting practices - and the chapters in this books are experiences at the coalface of consulting, with what they have discovered whilst incorporating the value of knowing about the brain into their work.
There is a major paradigm shift about understanding human behaviour going on this century. We need to be conscious of it if we are to have the early advantage of its immense value. It is this that the modern brain sciences are offering us: a new, scientifically verified perspective on what we humans are and how that manifests itself as complex human behaviour.
Leaders should have the advantage of being able to use the new understandings of Brain and Behaviour in Organizations for the benefit not only of profits but for creating a sense of purpose, satisfaction and enjoyment in achieving corporate operational and strategic goals. In such organizations human endeavour will be transformed into profit, without profit - important though it is - being the single target of performance.
The modern brain sciences are telling us that it is our emotional system that generates the myriad of feelings through which, by having them attached to experience, we can make sense of our world. Our thinking system is there to give us
post hoc
understanding of what our brain has already decided. We are fundamentally an energy system however. We now know that energy is based on the unique 'e-motional' (energy into action) patterning of each of our brains, which is what makes us the individuals we are. Created from individual life experience attached to our unique genetics. It is from this that each of us has been and is created as the person that we understand ourselves to be.
It is minute voltage electricity that powers our brain, our central controller, backed by sufficient food - our only source of energy - in the form of glucose, with our brain uniquely organized by the experiences of our first 24 years of life. We are driven, mostly non-consciously, by the 86 billion brain cells that our individual life experience has forged into these emotionally formed patterns, not by our thinking system.