'%20cy='5.2227'%20cx='-20.033'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.9'%3e%3ccircle%20fill-rule='evenodd'%20cx='-2.5033'%20transform='matrix(-.76604%20.64279%20.64279%20.76604%200%200)'%20cy='13.387'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.8'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(-.17365%20.98481%20.98481%20.17365%200%200)'%20cy='8.3722'%20cx='16.173'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.7'%3e%3ccircle%20fill-rule='evenodd'%20cx='27.257'%20transform='matrix(.5%20.86603%20.86603%20-.5%200%200)'%20cy='-7.474'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.6'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(.93969%20.34202%20.34202%20-.93969%200%200)'%20cy='-26.738'%20cx='25.562'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.5'%3e%3ccircle%20fill-rule='evenodd'%20cx='11.881'%20transform='matrix(.93969%20-.34202%20-.34202%20-.93969%200%200)'%20cy='-40.405'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.4'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(.5%20-.86603%20-.86603%20-.5%200%200)'%20cy='-42.081'%20cx='-7.3838'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.3'%3e%3ccircle%20fill-rule='evenodd'%20cx='-23.219'%20transform='matrix(-.17365%20-.98481%20-.98481%20.17365%200%200)'%20cy='-30.981'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.2'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(-.76604%20-.64279%20-.64279%20.76604%200%200)'%20cy='-12.299'%20cx='-28.215'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3c/svg%3e){kind=small}
Home
Brand Avatar: Translating Virtual World Branding into Real Success
Loading Inventory...
Barnes and Noble
Brand Avatar: Translating Virtual World Branding into Real Success
Current price: $70.00
Barnes and Noble
Brand Avatar: Translating Virtual World Branding into Real Success
Current price: $70.00
Loading Inventory...
Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
You May Also Like
More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
Store Info
