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Brand Breakout: How Emerging Market Brands Will Go Global
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Barnes and Noble
Brand Breakout: How Emerging Market Brands Will Go Global
Current price: $49.99
Barnes and Noble
Brand Breakout: How Emerging Market Brands Will Go Global
Current price: $49.99
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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