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Brand Is Destiny: The Ultimate Bottom Line
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Barnes and Noble
Brand Is Destiny: The Ultimate Bottom Line
Current price: $24.95
Barnes and Noble
Brand Is Destiny: The Ultimate Bottom Line
Current price: $24.95
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction --
and is, therefore, its destiny and ultimate bottom line
.
CEOs and entrepreneurs will learn why:
Sears went from leader to loser
IBM's revenues shrank 19 quarters in a row
Apple's new spaceship HQ will kill its brand
Unions impede the success of value-based healthcare
Political correctness is a brand-killer
Beauty is not in the eye of the beholder
Trump almost lost the election
Super Bowl advertising is a total waste of money
Millennials are bad for business.
Any chief executive who ignores or dismisses my advice in
Brand Is Destiny
will subject his or her company to a journey of aimless drifting and eventual crashing.
and is, therefore, its destiny and ultimate bottom line
.
CEOs and entrepreneurs will learn why:
Sears went from leader to loser
IBM's revenues shrank 19 quarters in a row
Apple's new spaceship HQ will kill its brand
Unions impede the success of value-based healthcare
Political correctness is a brand-killer
Beauty is not in the eye of the beholder
Trump almost lost the election
Super Bowl advertising is a total waste of money
Millennials are bad for business.
Any chief executive who ignores or dismisses my advice in
Brand Is Destiny
will subject his or her company to a journey of aimless drifting and eventual crashing.
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