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Branding Like the Big Boys: Grab Market Share, Grow Profits, and Drive Loyalty Now
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Barnes and Noble
Branding Like the Big Boys: Grab Market Share, Grow Profits, and Drive Loyalty Now
Current price: $28.95
Barnes and Noble
Branding Like the Big Boys: Grab Market Share, Grow Profits, and Drive Loyalty Now
Current price: $28.95
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The biggest players have used branding effectively to compete. This book is about how to use branding "like the big boys" to attract more customers, keep them happier, and immunize them against the competition. It's about how to take market share, grow sales, and generate higher margins by using your brand as a powerful competitive weapon.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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