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Barnes and Noble

Breakout Brands: Why Some Brands Take Off...and Others Don't

Current price: $44.99
Breakout Brands: Why Some Brands Take Off...and Others Don't
Breakout Brands: Why Some Brands Take Off...and Others Don't

Barnes and Noble

Breakout Brands: Why Some Brands Take Off...and Others Don't

Current price: $44.99
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If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus. What can you do to ignite sustainable growth? What do winning brands do differently? Inspired by the number one bestseller market intelligence expert has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size. In , Jared reveals the steps successful brands take to accelerate brand momentum year after year. This new framework for brand building presents real case studies and concrete steps to get you results. Like , is the must-have guide for brands that want to dominate the market by aligning proven short-term tactics with successful long-term strategies.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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