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Barnes and Noble

Buddha The Marketplace: Commodification of Buddhist Objects Tibet

Current price: $79.50
Buddha The Marketplace: Commodification of Buddhist Objects Tibet
Buddha The Marketplace: Commodification of Buddhist Objects Tibet

Barnes and Noble

Buddha The Marketplace: Commodification of Buddhist Objects Tibet

Current price: $79.50
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Size: Hardcover

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Classical Tibetan Buddhist scriptures forbid the selling of Buddhist objects, and yet there is today a thriving market for Buddhist statues, paintings, and texts. In , Alex John Catanese investigates this practice, which continues to be viewed as a form of "wrong livelihood" by modern Tibetan Buddhist scholars. Drawing on textual and historical sources, as well as ethnographic research conducted in the region of Amdo, Tibet, Catanese follows the trajectory of Buddhist objects from their status as noncommodities prior to the Cultural Revolution to their emergence as commodities on the open market in the modern period. The book examines why Tibetans have more recently begun to sell such objects for their personal livelihoods when their religious tradition condemns such business activities in the strongest possible terms. Addressing the various societal and religious ramifications of these commercial practices, Catanese illustrates how such activity is leading to significant cultural and economic changes, transforming the "moral economy" associated with Buddhist objects, and contributing to a reinterpretation of Tibetan Buddhist identity.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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