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Build What Matters: Delivering Key Outcomes with Vision-Led Product Management
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Barnes and Noble
Build What Matters: Delivering Key Outcomes with Vision-Led Product Management
Current price: $29.99
Barnes and Noble
Build What Matters: Delivering Key Outcomes with Vision-Led Product Management
Current price: $29.99
Loading Inventory...
Size: Hardcover
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Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors
and
believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In
, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.