is the ideal book for everyone who is passionate about coaching and who has an interest in creating an environment that supports learning and growth. Easy to navigate and logically structured, topics include the current understanding of coaching culture in organisations, coaching and mentoring culture strategy, making effective use of external coaches, formal and informal mentoring, developing and supporting internal coaches and mentors, team coaching, cross-cultural marketing coaching and cross-cultural issues. This edition of is a fully revised version of the seminal book . It analyses what has changed in the field of coaching culture and provides update on new knowledge and experience. A wide variety of international case studies and engaging tools such as chapter overviews, templates, and reflective questions will take you clearly through the development and implementation of a successful and integrated training culture. Whether you are an HR Manager looking to maximise the positive impact of coaching in your organisation, a business leader wanting to facilitate growth, or a consultant or coach seeking to place your work in the relevant organisational context, you will be shown how to implement an effective coaching and mentoring strategy that meets your needs.