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Barnes and Noble

Building Social Capital in a Multibusiness Firm: Lessons from a Case Study

Current price: $54.99
Building Social Capital in a Multibusiness Firm: Lessons from a Case Study
Building Social Capital in a Multibusiness Firm: Lessons from a Case Study

Barnes and Noble

Building Social Capital in a Multibusiness Firm: Lessons from a Case Study

Current price: $54.99
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Realizing synergies across different businesses is a mulitbusiness firm’s generic strategic challenge. Eva Bilhuber Galli investigates the role of social capital in cross-business collaboration and how to build it effectively with leadership development practices. Studying a case of a large multibusiness firm, she comes to counter-intuitive conclusions: 1) Not all types of cross-business collaboration require the same intensity level of social capital. 2) To build strong forms of social capital, single networking events seem to fall short. The alignment of practices over time needs to be considered.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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