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Building Your Brand the Age of Social Media
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Barnes and Noble
Building Your Brand the Age of Social Media
Current price: $29.99
Barnes and Noble
Building Your Brand the Age of Social Media
Current price: $29.99
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
The New Frontier of Branding
In an age where social media shapes our perceptions and influences
our decisions, building a brand has transformed from a strategic
marketing endeavor into an intricate dance of creativity,
authenticity, and engagement. Gone are the days when brands
could rely solely on traditional advertising methods to capture the
attention of their audience. Today, consumers seek connections, not
just transactions; they crave stories, not just products.
In an age where social media shapes our perceptions and influences
our decisions, building a brand has transformed from a strategic
marketing endeavor into an intricate dance of creativity,
authenticity, and engagement. Gone are the days when brands
could rely solely on traditional advertising methods to capture the
attention of their audience. Today, consumers seek connections, not
just transactions; they crave stories, not just products.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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