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Barnes and Noble

Built to Grow: A Blueprint for High-Performance Sales Teams

Current price: $35.00
Built to Grow: A Blueprint for High-Performance Sales Teams
Built to Grow: A Blueprint for High-Performance Sales Teams

Barnes and Noble

Built to Grow: A Blueprint for High-Performance Sales Teams

Current price: $35.00
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Startup founders often lament that there’s no playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization. This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company's earliest days. In , Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs. Even if your company is tiny, you need to be preparing for a time when it won’t be. is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from zero to 100 salespeople. The principles put forward in allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product—and, ultimately, building a generational company—from day one.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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