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Business Intelligence and Big Data: Drivers of Organizational Success
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Barnes and Noble
Business Intelligence and Big Data: Drivers of Organizational Success
Current price: $99.95
Barnes and Noble
Business Intelligence and Big Data: Drivers of Organizational Success
Current price: $99.95
Loading Inventory...
Size: Hardcover
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examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication technologies (ICTs). Success also requires creative behaviors and organizational cleverness from an organization.
The book discusses business intelligence (BI) and Big Data (BD) issues in the context of modern management paradigms and organizational success. It presents a theoretically and empirically grounded investigation into BI and BD application in organizations and examines such issues as:
The book presents arguments and evidence confirming that BI and BD may be a trigger for making more effective decisions, improving business processes and business performance, and creating new business. The book proposes a comprehensive framework on how to design and use BI and BD to provide organizational success.