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Barnes and Noble

Cases on Managing E-Services

Current price: $195.00
Cases on Managing E-Services
Cases on Managing E-Services

Barnes and Noble

Cases on Managing E-Services

Current price: $195.00
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After the first wave of e-commerce and e-business implementations, we are witnessing an e-services paradigm shift in the way businesses, governments and consumers are using Internet-based technologies and mobile communications to innovate and produce new products and services. Cases on Managing E-Services presents a wide range of real-life case studies in e-services in fields such as e-libraries, e-medicine, and e-insurance. Providing concrete examples of successes and pitfalls of e-services management, this unprecedented scholarly contribution also offers a much-needed definition and typology of e-services and their main characteristics through theoretical papers and case studies.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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