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Barnes and Noble

Cases on Technology Innovation: Entrepreneurial Successes and Pitfalls

Current price: $180.00
Cases on Technology Innovation: Entrepreneurial Successes and Pitfalls
Cases on Technology Innovation: Entrepreneurial Successes and Pitfalls

Barnes and Noble

Cases on Technology Innovation: Entrepreneurial Successes and Pitfalls

Current price: $180.00
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Innovations in technology over the past 20 years offer great insight into entrepreneurial successes and pitfalls. Much of technology innovation is the result of pioneers with the unique vision of introducing new products or services, creating wealth, and perhaps becoming famous. These pioneers, referred to as entrepreneurs, are the foundation upon which technological advancements are made. Cases on Technology Innovation: Entrepreneurial Successes and Pitfalls is a compilation of theory, research, and practice in the areas of technology transfer, innovation, and commercialization. It includes illustrations and examples of entrepreneurial successes and pitfalls in university, industry, government, and international settings. Its main focus is on the technological innovation of products and services to meet the virtual demands of an international marketplace, therefore making it ideal for everyone from researchers and professors to business executives and technical staff.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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