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Barnes and Noble

Charisma: A Psychoanalytic Look at Mass Society

Current price: $35.95
Charisma: A Psychoanalytic Look at Mass Society
Charisma: A Psychoanalytic Look at Mass Society

Barnes and Noble

Charisma: A Psychoanalytic Look at Mass Society

Current price: $35.95
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In this study Dr. Schiffer explores the sources and ingredients of the power of charisma. He theorizes that the image of the idealized man or charismatic leader is created by the populace at large. This hero or heroine contains a blend of the following characteristics: a spice of foreignness, some subtle stigma or defect, a calling to public service, a competitive stance against an opponent, an aura of social station and associated wealth, a certain mystique of sexuality, theatricality, and a novel lifestyle. Each individual contributes his own unique developmental conflicts and heroic imagery to the creation of this composite figure. Dr. Schiffer presents an intriguing modification of Freud’s views on group psychology, proposing the mother instead of the father as the pivotal figure in personal growth, and he extends this argument into the sphere of leadership and politics.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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