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China-Marketing: Geschäftserfolg im Reich der Mitte
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Barnes and Noble
China-Marketing: Geschäftserfolg im Reich der Mitte
Current price: $17.99
Barnes and Noble
China-Marketing: Geschäftserfolg im Reich der Mitte
Current price: $17.99
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Dieser Ratgeber vermittelt die entscheidenden Faktoren für ein erfolgreiches Marketing in China. Praxisorientiert und verständlich bringt er auf den Punkt, wie Unternehmen in diesem ebenso spannenden wie herausfordernden Marktumfeld bestehen können. Anhand zahlreicher Beispiele erhält der Leser Orientierung und Anregung, um für die eigene Marke eine erfolgversprechende Strategie für den chinesischen Markt zu erarbeiten.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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