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Barnes and Noble

Church Advertising, Public Relations and Marketing Twentieth-Century America: Retailing Religion

Current price: $139.99
Church Advertising, Public Relations and Marketing Twentieth-Century America: Retailing Religion
Church Advertising, Public Relations and Marketing Twentieth-Century America: Retailing Religion

Barnes and Noble

Church Advertising, Public Relations and Marketing Twentieth-Century America: Retailing Religion

Current price: $139.99
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Size: Hardcover

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This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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