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Barnes and Noble

CIO Perceptions of Innovative Technology Adoption

Current price: $85.32
CIO Perceptions of Innovative Technology Adoption
CIO Perceptions of Innovative Technology Adoption

Barnes and Noble

CIO Perceptions of Innovative Technology Adoption

Current price: $85.32
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An exploration of the behavior of higher education institutions in adopting innovative information technology solutions before they have proven utility. Six constructs were used to explore patterns of adoption. A unique quantitative instrument examined 20 IT innovations through six constructs (diffusion, infusion, alignment, recruitment, advocacy, and differentiation quadrants). Key findings indicate that (a) institutions are diffusing more technology than can be infused, (b) technologies are not all well aligned with the goal of providing students with a clear (learning) advantage, (c) greater alignment is achieved with lower levels of innovation adoption, (d) technologies are used for recruiting purposes, (e) the assertion that students are pushing for ever increasing amounts of technologiecal innovaiton is an overstatement and fluctuates according to institution type, and (f) CIO's perceive the use of technology as a differentiator of their institutions within the higher education industry.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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