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City Branding: Theory and Cases
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Barnes and Noble
City Branding: Theory and Cases
Current price: $159.99
Barnes and Noble
City Branding: Theory and Cases
Current price: $159.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
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