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Barnes and Noble

Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build

Current price: $29.99
Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build
Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build

Barnes and Noble

Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build

Current price: $29.99
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Size: Audio CD

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Every big project—whether it’s technology, sneakers, or a neighborhood café—requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers? Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. is the practical guidebook based on their experience—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers. Inside are twelve important lessons, a step-by-step playbook, and memorable stories from Nike, Microsoft, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book , Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start new projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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